How we started
“I started B.D.F.O. because I get the struggle with clothing. It's way too hard to find clothes that I can just feel good in, and feel good about buying. Sizes never match up and it’s hard to find pieces that just fit right! I felt like there needed to be a brand that was made for everybody, and created with the intention of instilling confidence. So, I created B.D.F.O., a brand designed to empower us and the planet, building sustainable confidence in the day-to-today lifestyle. I wanted to create a brand that would strive to bring confidence to everybody, ensuring that there’s a brand that young women can deeply connect with. I hope you feel so B.D.F.O. when you wear my new brand :)" - Ruby Sulter
How we are different
Confidence makes all the difference. At B.D.F.O. we’re on a mission to instill confidence and positivity to our female audience by creating a positive fashion experience. We ensure that our designs are based on universally flattering shapes to compliment all body types. The "perfect fit" is always hard to come by and sizing is inconsistent across brands. So we've created "heart-shaped sizing" to take the negativity out of numerical sizing. We hope our 1,2,3,4 hearts help you feel confident in all the love! Don't be defined by your size, you're more than just a number. #defineyourself
How we care
Sustainability. We love our Green Planet, so we've made sure our styles help keep it clean. With each new design, we select fabrics with low (or no) impact on the environment, manufacture ethically, and improve our distribution process. Some of our styles are even made from recycled plastic bottles! Keeping fashion eco-friendly is just the B.D.F.O. thing to do!

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