Hueza is a start-up local brand for packaged goodies. The brand started at 2017 wherein the products are original. It has sustainable packaging for easy-snacking to fit our ever-changing Filipino lifestyle. Hueza caters to all flavor palettes which everyone will surely love. At 2017, I started to try again but on a more personal and smaller scale. I wanted to make products that the whole family will enjoy.
Now, Hueza is a 3-woman team. Everything we have now is close to our hearts, baked with comfort in mind and all from our small kitchen at
How we are different
Our product is different but still brings comfort to the Filipino palette. It’s easy-snacking and a conversation starter. You can even finish one whole tub without knowing it.
Our goodies are consistent for a home-baked product. From the product up to the packaging, it’s well thought-of and it has been given a lot of time and effort.
Meet the owner
I’m Katrina Valdehueza I had a corporate job after graduating college. But my passion is really baking, so I resigned and built my own commissary. As in life, some things don’t work out and my first business failed.
My drive is not just success. It’s the idea that I can
do it (again). That failure of my first business venture is not a sign of weakness. Also, it’s for my team. They have been so loyal to me and this is my way of showing to them that I will also not leave them behind especially now.
Our bestseller has been the Super Thin Brownie Crisps. It’s different from the ones in the market now because it tastes like a brownie but it’s thin as a wafer. It’s crispy, nutty and salty; and can be paired with coffee, tea, milk or wine. It’s the perfect snack while chilling at home. Cookie Crumbs are the bestsellers for kids and Cheeze Craze are the go–to’s of the adults.
And because of the current situation, we added FroDough. It’s frozen cookie dough which you bake at home. Like what I’ve said, these times call for more home time and the best way to do that is to learn a new skill and/or bond with your family. FroDough offers that and more.