Streetwear has shaken up the fashion business — beginning as a niche market that originated mainly within urban skateboarding to catapulting to mainstream influence. Millenials are now taking part in the global fashion movement; sporting the latest sartorial drops from homegrown to luxury brands such as Italy’s Gucci and France’s Louis Vuitton. All around the globe, each cosmopolitan city carries its own unique streetwear tone. We’ve rounded up the top fashion capitals that will surely satisfy your streetwear obsession.
New York City, United States • Recommendation •
The Big Apple boasts a creative and energetic spirit that puts it at the forefront of the world’s leading fashion capitals. NYC is home to some of the best streetwear labels such as Supreme and Off White as well as sneaker stores KITH and Flight Club. A visit to New York isn’t complete without some snaps on its busy streets, so make sure to cop an ensemble that looks straight out of the pages of a magazine.
New York, USA
Streetwear enthusiasts rave over London’s variety of urban labels. From printed bootleg shirts to custom tracksuits, there’s no shortage of impressive collections in the city with standout labels Goodhood and Lazy Oaf, among many others stealing global attention. To capture the city’s authentic urban scene, take an #OOTD on London’s narrow roads.
Los Angeles, United States • Recommendation •
Walk down the runway streets of Los Angeles in your streetwear from top brands Stüssy, Fuct, and Undefeated to ram up some Insta-likes. After all, you’re in the City of Angels where luxury and street culture is ever-evolving. Afterward, let loose in downtown LA’s art walk and Santa Monica Beach.
Tokyo is your best bet for the perfect Lookbook photos, with its hip neighborhoods in Shibuya and Nakameguro as your backdrop. Satisfy your sartorial cravings with high-end brands such as Hi Panda, Bape, and Cav Empt. If you’re on a budget, hit the city’s thrift shops and affordable retail brands for a streetwear shopping spree.
This rising city of fashion continues to attract creatives around the world with its intriguing combination of medieval and contemporary architecture. Find your next closet staple in some of Antwerp’s well-loved streetwear stores: Avenue, Louis, Monar & Clothes, just to name a few.
HK locals unwaveringly embrace the hype, evident in the abundance of underground brands and sneaker boutiques in town. Score the best streetwear finds at JUICE, Upstairs Apparel, and 8Five2 then snap an #OOTD at the rainbow-colored basketball court of Choi Hung Estate, one of the city’s favorite backdrops.
With Spain dubbed as the Mediterranean mecca of skateboarding, it’s no surprise that various streetwear stores have popped up in the fashion-forward city of Barcelona. From vintage to designer labels, you’ll find high-quality collections on the streets of the Spanish capital. Make sure to hit the hip floors of Trait Store, Produit National Brut, and Massimo Dutti when you’re in search of new pieces for your ’fits.
There’s a capital of cool and this title belongs to Berlin. If you prefer a more laidback aesthetic, then this city’s fashion scene is definitely for you. Berlin boasts the leading sneaker destinations in Europe with brands such as Vaditim, Solebox, and Voo Store. Pack your best camera—there are amazing art galleries and graffiti in almost every corner.
Home to luxury giants Gucci, Fendi, and Prada, Milan claims supremacy in the fashion industry. With the global domination of streetwear, homegrown labels have emerged to cater to the worldwide market. Browse the racks of some of Italy’s most coveted shops such as Palm Angels, Stone Island, and Lilith.
Milan, Metropolitan City of Milan, Italy
This fashion capital is on every hypebeast’s radar. After all, Parisians never fail to exhibit the hottest streetwear looks in world-famous runway shows. While brands such as Chanel and Balmain may easily come to mind, there’s also a plethora of French streetwear brands that are equally worth the visit. Find everything you need in shops such as Hélas, Andrea Crews, and Drôle de Monsieur. Snap your stylish looks in popular French locations, may it be the obvious choice Eiffel Tower or a lovely rose-colored La Maison Cafe.