In 2017, Sagada local farmer Sibayan’s Coffee was recognized as one of the best coffees in the world during the “Coffees Roasted in their Countries of Origin” International Contest by the Agence pour la Valorisation des Produits Agricoles.

Towering pine trees, low-lying clouds, and the perfect “sweater weather” might explain the love for coffee in the tourist town of Sagada.

The concept is simple enough: bring coffee enthusiasts to Sagada, let them plant the coffee themselves and, hopefully, they leave with a newfound appreciation for coffee.