Toys · Fun for All Ages · Ultimate Tourist · Flexible · Geeking Out · Play Date · Attention to Detail · Conveniently Located · Attentive Staff · For Two · Small Groups · Solo · Teenage Fun · Young Family · Reasonably Priced
Save the playing for Kiddy Land Harajuku. An army of fluffy Totoros awaits at the fun-filled shelves of the store. They carry merchandise from Disney to Sanrio for the kids and kids-at-heart. You can shop for your friends or buy it all for yourself—we won’t tell on you! The cashier lines are quite long, but quick-moving, as they offer products found only in Japan.
Join the Sanrio, Doraemon, and Ghibli family at Kiddy Land! All your beloved childhood characters are here—from Peanuts, to Pokémon, to Disney, and more. Harajuku is where their flagship store rises to five floors, designed to stir even the timidest childlike heart. Cuddle with soft plushies or dine in style with a cute bento (弁当, Japanese-style packed lunch) box. Kiddy Land has everything you need to add a little more kawaii (かわいい, meaning “cute”) in your everyday life!
Baby dolls, stuffed animals, magic tricks, action figures, board games—you name it, Hamleys has it! The world’s largest and oldest toyshop is a magical place, complete with friendly staff who happily allow you to play with the newest toys before buying it. Mid-afternoons are busy, so visit near opening or closing times. Keep an eye out for occasional character meet-and-greets, too!